Youtube marketing
YouTube is one of the hottest sites on the Internet today and if you’re not familiar with why yet, then it’s time to get on board.

First and foremost, YouTube is a social media site and is one of the top search engines behind Google who coincidentally also owns YouTube. Incredibly, there are over one billion visitors on the site in any given twenty four hour period with hundreds of millions of videos watched during this same period. For businesses that use YouTube for marketing, this is font of untapped customers and clients that must be taken advantage of immediately.

The Inner Workings of YouTube

The theme of YouTube is “Broadcast Yourself” as they want people to make their own videos and to be creative with your offerings. This isn’t about reposting popular videos; this is about making your own videos that you want to be popular. As stated above, since the site is now owned by Google, the same search criteria apply for these videos as apply for normal searches on Google. There are similar algorithms that are used and your videos must contain the right keywords and titles in order to be found. Video searches can also be found on Google when you type in the keywords for the videos that you want to watch. In fact, you’ll find that YouTube videos tend to take priority in searches on Google so this is something to consider when choosing a marketing strategy on the site.

Marketing Through YouTube

The most popular videos on YouTube are short and to the point. When you are coming up with your video marketing strategies, you need to remember this fact and write scripts accordingly. There are many types of videos that you can create such as instructional videos, videos that provide simple support features for your products, interviews with your customers and employees and if you have the budget, you can even post professionally created videos on your site. As stated above, you also need to have keyword tags and keywords in your descriptions in order to make your videos searchable. It is also important to be prolific in posting videos as one or two will not improve your marketing efforts as you also need to comment and engage with your viewers on a regular basis. This will help you get more viewers and subscribers on your posts.

Producing Your Videos

While you may want to use the video feature on your smart camera to produce your videos, this is not the best choice as it takes only one poor quality video to lose viewers. While you do not need to spend thousands of dollars to upload tons of professionally produced videos, you do need to invest in a good video camera. The camera should have an external microphone port and you’ll need one that is also high quality for the sound. Finally, you should have good lighting and a good setting for your videos. There are those who need to have everything scripted while some people just keep their camera handy to catch those natural moments.   It is up to you to decide which fits you and your company best.

Video marketing on YouTube is a great way to get a business known to potential clients and customers if you use it properly and take the time to make great videos. Video marketing is so popular now that Instagram has even introduced it on their site. You can use Instagram to promote your Youtube videos and vice versa. To do this you may want to consider buying some Instagram followers to boost your online credibility.