youtube-marketing
Technology is definitely the present and future for small businesses. You need a web presence for maximum exposure. Videos add a human element to a business and allow potential customers to really see who you are and what you can offer them. YouTube is the easiest and most popular way to create videos around your brand. With a few quick tips, you will be on YouTube and quickly maximizing your brand’s web exposure.

Create and Customize

The first step is actually getting a YouTube channel. This is a relatively simple process and not much different than setting up accounts on other social media sites. You will also want to take the time to customize your channel to your brand’s image. To do this, you will want to choose colors that correspond with your business and create the look to get the feel of your business. For example, if your business is selling homemade items, create a homey feel to your page. If your business specializes in communications, try a modern and sleek feel. You should also take the time to add relevant links and information to your channel.

Use Subtitles in Your Videos

You want to be able to target as many people as possible and millions of people throughout the world are hearing impaired. Adding captions allows them to fully watch and interact with your videos. This process is not that difficult. Just make sure to watch the video to ensure that the subtitles are accurate because this feature does use voice recognition and it can make mistakes in interpreting what is being said on the video.

Keep it Simple

Flash and other fancy add-ons can attract attention, but they can also serve as a distraction. You want those watching your videos to be able to focus on what you are saying. If things are blinking, popping up and flashing, they will be distracted and could miss important things in your video.

Monitor Your Comments

You want to be able to respond to feedback and questions. You also want to be able to quickly delete spam and offensive comments. Your channel is meant to be professional and a way for people to get to know you. Lots of spam comments and offensive language detracts from this and can harm your brand image. As a last resort, if you notice one user in particular posting spam or unprofessional comments, you do have the option to block them so that they cannot post such things again.

Engage With the Community

When it comes to social media, it is not all about you. You need to wade out into the YouTube world and interact with other users. Look for those in the same industry or those who have an obvious interest in your industry. Check out some of their videos and leave meaningful comments. Many of these people will likely notice and check out your videos. This turns into an opportunity to network and increase your brand’s exposure.

When commenting, be sure to check back to see if they responded. Having a conversation can make you more memorable to other users and those simply reading the comments. If your video is struggling to get hits, you can always buy more views and followers, which will help peak the curiosity of the users and they will want to learn more about your video. Also try marketing on Twitter to maximize exposure online. Which means the more Twitter followers you have the easier it is to promote your video also.