Building a strong YouTube community is a huge step in using this networking site for marketing your business. The key to having a strong community is having active subscribers that share and like your videos with others. This will encourage more users to visit your site and view your videos and many of them will become subscribers, too. As your YouTube community grows, so will your brand name.

You can build a strong YouTube Community that will help you achieve success by using the following tips.

Create a YouTube Video that Goes Viral

While creating a video that goes viral will certainly get you noticed it’s one of those things that is easier said than done. It takes a lot of hard work, planning and luck but if you set out with this goal in mind when creating your video, you’ll have a better chance of it going viral. Create something that others will want to share with friends and family to help build that foundation and who knows, you might get lucky. Even if your video does not go viral, you’ll still have a great video that will reach an undetermined number of potential consumers.

Create Quality Videos

Taking the time to create quality videos is the first step in building a strong community. You have to have something that users want to view. You definitely want to use proper lighting and good equipment to record your video for quality images but that’s just the beginning. Viewers want to see and hear your video clearly but if you want them to view and share your content, you have to make sure it keeps their attention from the beginning to the end and here’s how.

You want to create videos that inspire, inform or entertain. These are the things that get attention and that people like to share with others. You also want to keep the video short and to the point. About two to three minutes is a good length for your videos. Keeping them short is also easier because you can get straight to the point and you don’t have to come up with anything to fill up extra time to make them longer.

Use SEO Techniques

Using SEO techniques is just as important for your video as it is for any other content that you create. This is what helps users find you during their searches and what helps you receive good search engine rankings. Use keywords in your title, description and tags relevant to the video content and avoid keywords and phrases that are already overused.

Maintain a Strong Online Presence

You have to reach out to your viewers by maintaining a strong presence in your community. It’s important to respond to questions and comments from your subscribers and to thank them for their comments. You also want to view and leave comments on videos created by other professionals to help increase brand awareness.

The more active you are the better, so if you don’t have the time to spend monitoring your YouTube channel and socialize with your subscribers, hire someone to take care of it for you. You’ll get better results and it’s a big step in building a strong YouTube community. You should also promote yourself on Instagram and other social media networks like Facebook to build  a strong online presence.