If you have an online or brick and mortar business and you do not have a large fund for marketing purposes you are probably looking for some ways to advertise for free. One of the hottest advertising techniques today that doesn’t break the bank for any company is advertising on YouTube. In fact, besides the cost of a good video camera and microphone, this advertising is absolutely free. Of course there are some tips that you need to know before you start uploading your videos like crazy. Below are some ways to advertise your company on YouTube.
Videos That Outright Sell
One of the best ways to advertise on your YouTube channel is to make commercial quality videos of your products or services. This is why you need to have a good quality camera and microphone so you can offer the high quality of video that this type of marketing requires. You also need to remember that these videos need to be very short in nature. You should only use thirty seconds to promote your product. Look at commercials on television, rarely do they encompass more than thirty seconds. Anything longer than that and you will lose viewers who don’t want to watch a two minute long commercial.
Use Humor to Sell
One of the greatest marketing techniques is using humor to sell any type of product or service. Again, looking at commercials on television, which ones really hit you, the serious commercials or the ones that make you laugh at situations that you would find yourself in? Of course it is the one that is humorous and that makes you think at the same time. So when you are considering your YouTube videos, you need to remember that you want to get as many views and likes as possible. In a nutshell, the only way to get more views and likes through YouTube is by purchasing them.
Using the Google Keyword Tool
It is vital that your videos have the proper keywords if you want to advertise for free and have any success. You can find a tool on Google called the Keyword Tool that allows you to search for keywords that are related to your videos. You can see how many searches have been conducted related to specific keywords so you know which ones are effective and which ones are not. All you have to do to find this tool is to go to Google and conduct a search for Keyword Tool to get started. Once you find it and open it, type in your keywords and conduct a search.
Every business needs to have an advertising strategy on YouTube because it’s free and can bring in a great deal of money and traffic to a website. For small businesses that are lacking in advertising funds this is a great way to generate brand recognition with their viewers. Just remember to use humor to sell and don’t make the videos longer than thirty seconds. Finally, use the Keyword Tool to find the right keywords to promote your videos.
