Any tags that you use on your YouTube videos are vital for those who are searching for videos in the same category. You can look at these tags as the keywords that you would use on any search engine. For those who are using YouTube for marketing purposes and who are not just uploading their videos for their own private enjoyment must know how to properly tag their videos for any success. Using the proper tags can mean the difference between your video being skipped or being found and watched when a potential customer searches. Below are some ways to help you to properly tag your YouTube videos when you upload them.
Do Not Forget Your Brand
Many businesses make the mistake of leaving out their brand name when they are tagging their videos. They could have every other tag that fits but they forget the most important one. Your brand is vital to search engines and for SEO purposes so when a search query is made that includes your branding, the video will come up. If you do not have your brand included, your video may not make the cut. For instance, if you own a restaurant, you want to include the restaurant’s name in the tag section of the upload page. When a customer searches for your restaurant, if you do not have your name included they won’t find your video.
Take Advantage of YouTube Auto Suggest
YouTube auto suggests certain keywords when you begin to type in a search query into the search engine. You can simply type in one letter and YouTube will finish with a word or phrase that is trending at the time. So what you want to do is type in a few letters of the tags you want to use and see what the auto suggest offers. Make sure to write these down so you can use them when you are tagging your videos. This can help you to get more tags than you could think of on your own and you’ll have a better chance at your video coming back in the search results.
Use the Competition
While it may seem like cheating, it’s not a bad thing to look at the tags your competitors are using on their videos of similar content. Do not ever think that they are not looking at your videos and the videos of others to get ideas on good tags. So look at them and see if they are using any tags that you have left out and that you need to include for your videos. You may want to look and see how many views they have purchased for their videos and see how it compares to your own video view count.
If you want to get views on your YouTube videos then you must have the proper tags to make that happen. Do not forget to use your own brand name, take advantage of auto suggest and make sure you use the competition to get the best tags possible for your videos. Remember to promote yourself through your other social platforms like Instagram and Facebook.
