Using YouTube for SEO purposes allows your videos to be optimized in order to get higher rankings on search engines. There are some basic steps that you need to take to show you how your ranking on Google is affected by YouTube videos. This can help you to better optimize your videos in order to improve your social media marketing efforts. First you need to look at your branding to see what keywords are used to search for your business and your videos. You can always use the Google Keyword tool to help optimize your keywords or phrases. Below are the next steps to take in order to rank your YouTube efforts on search engines.
Maximizing Social Triggers
The main aspect of SEO marketing and YouTube are the social triggers such as comments, views and likes. You can buy views for your videos to help your efforts but you have to have real people to like and comment on them. The more social triggers you have on your videos the better it is for your marketing efforts and how well your search engine rankings will improve. You should always make comments and like other people’s videos and ask them to do the same for yours. When you post your videos on other social media networks you should also ask those people to like and comment on your videos. You can also buy social triggers for other social platforms like Twitter as well.
Creating Video Backlinks
One thing you can do to increase your performance is to create and use backinks for your videos just as you would if you were backlinking your website. All you need to do is hyperlink your keywords as link to articles and blogs that you have the same content as your video. You need to get a combination of backlinks that are attached to web 2.0 sites and other media and sites to really get the most out of your SEO efforts. This can seem time consuming but it is one of the top ways to get the social triggers you need for search engine ranking.
Ebedding Your Video on Other Websites
While the jury is still out on this aspect of SEO video marketing, it is thought that you can increase your efforts by embedding your videos into as many websites as possible. If nothing else, this can only improve your view count, like count and the amount of comments that are made on your videos. The more exposure you have the higher the percentage of viewers and this can do nothing but help your rankings to raise. So get your video onto as many sites as possible including your social media networks to get more viewers.
If you want to know where you stand in search engine ranking you first need to understand how your marketing efforts affect you results. You need to choose viable keywords or phrases and then you need to maximize your social triggers. Creating video backlinks is an effective way to boost your SEO efforts and embedding your videos may also help to get more social triggers.
